Marketing Specialization
JFH brings an efficiency and productivity approach to the marketing process. Just as it does to the sales process.
“Marketing” is easily defined. But very difficult to master for success. Many organizations fear analyzing marketing missions because they may not be finite. Success takes time. And investment. Marketing is tough work but one of the most critical elements in the success of a business.
JFH helps focus efforts on the right strategies. With the 
right people. Working on the right projects. No waste. No lack of understanding what results are expected. And when they are expected.
JFH, guiding companies to succeed for the past 30 years, will help you take the mystery out of your marketing routine.
Specialty areas for JFH include:
|
Product |
Promotion |
Planning |
Operational |
|
Product Positioning |
Marketing Material |
Strategic Planning |
Organization Structure |
|
Pricing |
Advertising |
Financial Planning |
Compensation |
|
Branding |
Catalogs |
Product Profitability |
Performance Metrics |
|
Product Strategy |
Trade Promotion |
Market Research |
Budgets |
|
New Products |
Incentives |
Promotion Analytics |
Packaging Changes |
JFH's input has helped produce outstanding results:
|
Charles of the Ritz doubled their business, to $150MM, in three years while reducing the cost of sales 43%. The Foster Grant Group reversed a $12+MM loss, to a $4+MM profit in just 18 months. Five new product launches at Teledyne Water Pik produced $40MM of sales and exceeded plan 40%. A $550MM business unit of Hillenbrand Industries increased profit $23MM to record levels. |
Innovative changes improve effectiveness.
Give JFH a call if for no other reason than to discuss your needs. See if we can help.
Call today....719.371.2558 ... it can't hurt.
